Global pop star Britney Spears released her first fragrance, Curious, in 2004, followed by Fantasy in 2005. She earned a reported $12 million for Curious, which was the largest debut in sales in history, breaking Elizabeth Arden’s record for first-week gross for a perfume. In 2005, Curious perfume netted more than $100 million, and was the number one fragrance in department. Spears’ fragrances are always marketed in colorful packages and geared towards a youthful crowd, and continues to be one of the most successful celebrity-endorsed brands on the market.
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