From the Field to the Fragrance: Will Levis and Hellmann’s Launch Mayo-Inspired Perfume

Tennessee Titans quarterback Will Levis isn’t just aiming to lead his team to an NFL playoff run this season—he’s also diving into the world of fragrances with a surprising twist. Enter “Will Levis No. 8,” a perfume inspired by his well-known obsession with mayonnaise. Yes, you read that right: mayonnaise.

Levis’ love affair with the creamy condiment is no secret. It’s a passion that has earned him a lifetime supply of Hellmann’s mayonnaise and even inspired a local coffee shop to create a specialty drink in his honor—the Mayo Mocha. But now, he’s taking his affinity for mayo to a whole new level, collaborating with Hellmann’s to create a scent that’s anything but ordinary.

“Will Levis No. 8” is a fragrance that blends unexpected notes of tart lemon, coffee, musk, and vanilla—an attempt to evoke the essence of mayo, though how exactly those scents combine to do so remains to be seen. While mayonnaise is a kitchen staple, using it as a perfume ingredient might raise a few eyebrows.

Levis worked closely with Hellmann’s to craft this unique “mayo-fume,” though we’re not entirely sure how much time the busy quarterback could actually dedicate to perfecting the olfactory notes between training sessions and game prep. Nonetheless, the result is a fragrance as bold and unconventional as its inspiration.

The celebrity fragrance industry is booming, with stars like Miley Cyrus and Ariana Grande making successful forays into the perfume world. By joining forces with Hellmann’s, Levis is not only expanding his brand but also challenging the norms of what a fragrance can be.

But is “Will Levis No. 8” the right scent for you? That’s a question only your nose can answer. Whether you’re a die-hard Titans fan, a mayo enthusiast, or just curious, this one-of-a-kind perfume might just be worth a try.