A Look at Trump’s “Fight, Fight, Fight” Fragrances

Donald Trump has introduced a new line of fragrances called “Fight, Fight, Fight.” It features a cologne for men and a perfume for women, each selling for $199. If you buy two or more, the second item is half off—at least according to the GetTrumpFragrances.com website.

It’s not common, of course, for a President of the United States to create a perfume. Then again, President Trump is unlike any other President in history. For better or worse, he’s blurred the lines of where a President’s campaign reach may extend. Moreover, the near $200 price point isn’t likely to appeal to those watching their wallets due to inflation—an issue Trump won the election on. Clearly, this is more of a commemorative purchase for those who collect Trump-related items.

Trump launched these scents using a photo of himself sitting with Jill Biden at the reopening of the Notre Dame Cathedral in Paris. He tied the name to a moment when he was nearly attacked at a rally in Butler, PA, calling the fragrances symbols of “WINNING.”

Trump isn’t new to merchandise. He once sold luxury watches that were too pricey for most common buyers. Now, he’s insistent that these fragrance sales don’t go to campaign funds. The all-black bottle with “FIGHT FIGHT FIGHT” in gold letters, plus Trump’s picture, is said to deliver “rich, robust notes that leave a lasting impression.”

Reviewers say it has a leathery vibe. Some also report weak sillage and poor longevity, which might disappoint fans expecting more. Whether you love or hate Trump, it’s unclear if this fragrance line will take off, but his marketing is definitely getting attention.

For now, we don’t carry Fight, Fight, Fight on MicroPerfumes.com (in case you were wondering). But we’ll keep you posted on new samples and special releases. If you’re curious about these fragrances, head over to the official site or follow the buzz on social media.