Prince Charles Launched a Perfume (Umm…About That)

There’s no secret that celebrities love launching perfumes. From Miley Cyrus to our adored Dolly Parton, celebrity perfumes are all the rage. From the celebrity’s perspective, it’s a financially profitable scenario. Celebs leverage engaged social media followers to sell their fragrance products.

But should all celebrities have a fragrance? I’m asking because, yes, Prince Charles now has a perfume. And I can’t decide how I feel about that. 

Prince Charles recently launched Highgrove House. The 73-year-old Royal paired with Penhaligon to craft a perfume that he says was inspired by his love of gardens.

“Highgrove Bouquet is a new scent inspired by and created with HRH The Prince of Wales, in part, a tribute to the magnificently fragrant summers at Highgrove Gardens,” The fragrance team stated

“It is a time when the odour of blossoming weeping silver lime fills the air, and Highgrove Gardens is full of its branches, with their blooming, uplifting, floral notes,” they continue. “A crisp, confident burst of warm energy opens the dance with vibrant lavender and geranium. As floral, powdery notes appear, a shroud of delicate yellow blossoms seem to fill the air, and to the mimosa, tuberose brings longevity and depth, a solar storm of rich delight. The restful, soothing base is a blend of elegance and sophistication from cedar woods and Orris.”

Charles’s team of perfumers used lavender, hyacinth, and geranium as well as tuberose, lime, cedar wood, and musks. 

If you want a bottle of Highgrove Gardens, you’ll shell out $180 with 10% going to Charle’s foundation. There aren’t Highgrove Gardens samples out yet. 

We get it. Prince Charles digs horticulture and gardening and all that. But should he have his own perfume? Clearly, the company is leveraging his popular name as a way to sell some fragrances. Of course, appreciating gardens when you’re a Royal doesn’t necessarily mean you know anything about fragrances. And honestly, the Prince is a bit older, not sure how much his idea of “sexy smells” will translate to the typical fragrance buyer. But who knows?