Gucci was founded in 1921 by Guccio Gucci in Tuscany. Under the direction of Aldo Gucci (son of Guccio), Gucci became an internationally known symbol of Italian luxury. Following a series of family feuds in the eighties, the Gucci family lost control of the brand, which was then acquired by the powerhouse fashion conglomerate Kering. A then-unknown Tom Ford was appointed as the creative director, restoring the brand's credibility in the fashion world and causing sales to skyrocket. Today, Gucci's legacy of influential, innovative, and flamboyant designs continues under the direction of Alessandro Michele. The brand boasts several wildly successful fragrances, including Gucci Guilty, Gucci Bloom, and Gucci Flora Gorgeous Gardenia.