Does Gravité Live Up to Its Commercial Hype? A Scent Review

f you’re reading this article, chances are you’ve seen the Gravité fragrance commercial – whether during a Fox News break or as an interruption to your YouTube binge. The ad, featuring blindfolded women swooning over the scent and playfully urging the mystery man to return, is undeniably captivating. It’s a clever, seductive piece of marketing for a relatively under-the-radar cologne. But it begs the question: Does Gravité live up to its alluring ad, or is the commercial as good as it gets?

Gravite Review: About The Fragrance

Particle, the creator of Gravité cologne, specializes in crafting high-quality grooming products exclusively for men. From the bold Gravité commercial we’ve all seen, it’s clear this brand embraces a testosterone-fueled, confident approach. Particle’s product line includes skincare essentials tailored to meet the unique needs of men, all while emphasizing the use of premium ingredients. The brand prides itself on delivering products that exude luxury and sophistication, and Gravité is no exception.

The Infamous Commercial That Has Everyone Talking

If you’ve been thrown off by the commercial (in a good way), you aren’t alone. It’s a hard to miss spot which is a testament to those who created it. As mentioned, its mostly played on Fox News later at night, but it’s also playing across YouTube. The commercial features blindfolded women who are absolutely captivated by the scent and playfully flirting with a mystery man they can’t see. Its as intriguing as it is hot.

It’s a bold, flirtatious concept that makes one thing clear: Gravité is meant to be noticed.

For many, the ad sparks curiosity. Mostly, what does Gravite smell like?

What Does Gravite Smell Like?

Here’s a breakdown of its key notes:

• Top Notes: Fresh citrus and bergamot provide an immediate burst of energy, creating a crisp and invigorating first impression.
• Heart Notes: Aromatic rosemary and other herbal undertones add depth and complexity, balancing the bright opening with a subtle earthiness.
• Base Notes: Warm, woody accords anchor the scent, blending with hints of musk to leave a lasting, seductive impression.

Gravite is a scent that works for both casual and evening cocktail hour wear. It evolves as you wear it it due to the middle (heart) notes that bring about a complex experience. The blend of fresh and spicy notes creates a refreshing burst of crisp, cool morning. But over the day, the warmer, spicer notes fill in. It’s a super masculine experience.

YouTuber TLTG Reviews says you can expect Gravite to last about 6 hours tops.

For comparisons, he says that the fragrance is similar to Dior Sauvage but not as strong, and that it is also similar to Dolce Gabbana Light Blue and Polo Blue.

He describes the projection is “bright and airy” at first, but then a fade into a more “moderate and mild” scent. Overall, he gives it a 7 out of 10 rating.

The Bottle

Gravité by Particle’s bottle is sleek and modern, as well as masculine. There’s a simplicity aspect to it by way of the bold font choice. The deep blues offer a tranquil, potent vibe.

Final Notes

Gravité by Particle is a popular fragrance due to it’s intriguing, sexy commercials that run on social media and late night TV. Whether you’re drawn to its standout marketing or its refined aroma, Gravité offers a compelling option for men seeking a luxury cologne that’s as confident as they are.