When Raquel Bouris launched Who is Elijah, she wasn’t aiming to chase trends—she wanted to build a genderless, minimalist fragrance house that focused on creating quality scents with intention. The brand was born in Australia and grew organically through word of mouth, TikTok clips, and the occasional shoutout from someone with serious influence.
Rather than relying on flashy branding or mainstream campaigns, Who is Elijah took a quiet, cool approach—and now it’s paying off. With clean aesthetics, unisex appeal, and a modern approach to scent, the brand is slowly becoming a favorite among perfume fans looking for something that doesn’t scream, but still speaks volumes.
What Does Nomad Smell Like?
Nomad is a woody, amber, and floral blend that feels warm, grounded, and modern. It leans gender-neutral, with a touch of softness and depth that works beautifully on skin without being overpowering.
This is the kind of scent that sits close—intimate, clean, a little spicy in the opening, and smooth in the dry-down. You might catch hints of cardamom, amber, sandalwood, or subtle florals depending on how it wears on your skin.
If you like perfumes that feel like you, rather than a cloud around you, Nomad is worth exploring. Think: Glossier You, but a bit more grown-up and adventurous.
In a recent video review, Australian content creator ‘Aussie Marcel’ shared insights on the unisex fragrance Nomad by Who Is Elijah. Contradicting some opinions, Marcel asserted that Nomad should not be considered a direct clone of the popular Baccarat Rouge 540.
Describing the scent profile, Marcel noted its “green, sticky, sweet, and smoky elements,” attributed to fur resin. The review also drew comparisons between Nomad and Sunset Riot by All Saints, specifically pointing out the differences in their floral and green notes.
Celebrity Love: Sofia Richie-Grainge & the Nomad Moment
Recently, founder Raquel Bouris shared a “pinch me” moment on TikTok: Sofia Richie-Grainge—fashion icon, beauty darling, and subtle luxury queen—ordered a bottle of Nomad directly from the site. No PR box. No sponsorship. Just a genuine fan who discovered the fragrance and had to have it.
For a small indie brand, that kind of organic celeb moment can be game-changing. It’s also a major stamp of approval for people who trust Sofia’s taste. Let’s just say: it smells like a soft launch into stardom.
Why It’s Worth Sampling
If you’re looking to step outside of the mainstream fragrance circuit—without going full niche-head—Nomad is a strong contender. Here’s why it’s sample-worthy:
- It’s genderless, but not boring. There’s character here, not just “clean.”
- It’s versatile. Wear it to the office, on a date, or just because.
- It layers well. Nomad plays nicely with other scents if you’re into fragrance stacking.
- It wears close. Ideal for people who don’t want to overwhelm the room.
- It’s having a moment. And it’s always fun to be early to the party.
Final Notes
Nomad didn’t launch with fireworks—but sometimes the best perfumes don’t. They take their time, build a following, and suddenly they’re everywhere.
Now that Who is Elijah is getting noticed, especially by style-savvy celebs, Nomad is poised to be the next “how does this person always smell so good?” kind of scent.
And the best part? You don’t have to blind buy a full bottle. Try a Nomad sample first and decide for yourself if this is your new go-to signature for spring—and beyond.
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