Abel Fragrance: Natural Perfumery Without the Greenwashing

We live in a world where sustainability and luxury are often at odds. But one perfume house is trying to change the way we feel about that. Abel fragrance house centers all of its fragrances around both. In this review, we’ll explore the story behind Abel Perfume House and dive into some of their most beloved fragrances. We’ll also look at how their avoiding the “greenwashing” trend that’s seemingly hijacked the luxury industry at large.

About Abel Fragrance House

Frances Shoemack founded Abel Fragrance House on the heels of her winemaking career. While wine and fragrances aren’t the same, Shoemack approached his fragrance creations in the same way she did her wines – by using natural ingredients, a concept that’s always been extremely important to her.

Shoemack is a visionary who believes that luxury can exist without harming the environment, or the people that use it, and without greenwashing, a modern marketing plague.

Shoemack’s winemaking days were crucial in molding her as a perfumer. Wines are complex, as are scents. They both require a delicate balance of ingredients. One must understand the dichotomy and nuances of how ingredients interact with one another.

She collaborated with master perfumer Isaac Sinclair, who shared her passion for natural ingredients and innovation. They created the now popular perfume line using all natural and ethically sourced ingredients.

Abel’s ingredients are natural, clean, cruelty-free, non-toxic, and don’t contain phthalate.

But it isn’t just sustainability that drives Shoemack. The packages her fragrances come in are made from recycled material. Her green perfume brand is more than transparent about how it sources ingredients and how their production works.

Today, Abel Fragrance House is an icon in the luxury perfume industry having received international praise.

Popular Abel Fragrances

There are three main fragrances we feel those new to the Abel Fragrance brand should try.

Cobalt Amber

This is a warm scent that’s comforting. Shoemack used cardamom, incsense, and amber to give that spicy and sweet mix. This is a scent that lingers with its lasting power.

Green Cedar

This scent captures the essence of nature. It uses Texas cedarwood and Haitian veviter to achieve depth. Magnolia adds floral vibes. This is a natural, clean scent that’s genderless.

Pink Iris

Pink Iris is a bouquet of florals. Its a vibrant fragrance that opens with Italian bergamot. Jasmine sambac adds in complexity which makes it feel both refreshing and sophisticated. If you love a classic floral, you’ll really enjoy Pink Iris.

How Abel Avoids Greenwashing

Greenwashing is a popular way product producers claim to align with sustainable practices, but don’t actually do so. Abel doesn’t just say their sustainable and eco-friendly, they actually are. Their transparent ways are the beginning of this achievement. They are open about their ingredients and how they are sourced and all the processes behind their products. Abel ensures that the ingredients used in their perfumes are sustainably harvested

Consumers know exactly what they are getting when they buy an Abel perfume.

Abel also takes active steps to reduce their carbon footprint, uses recyclable packaging, and supports environmental causes.

Abel is an authentic, original brand that seeks to truly connect with fragrance lovers.