Giorgio Armani is a legendary Italian fashion designer who founded his highly influential namesake brand in 1975. In the eighties, his popularity skyrocketed when his distinctive 'power suits' appeared frequently on the television series Miami Vice and in the 1980 film American Gigolo, which starred Richard Gere. Armani's pared-down approach to design was revolutionary at the time, introducing a more natural fit and using a subtle color palette. "My vision was clear: I believed in getting rid of the artifice of clothing. I believed in neutral colors," he later told WWD. The house's roster of fragrances are a natural extension of this ethos, including hits like Si, Acqua Di Gio, and Armani Code.