When Raquel Bouris launched Who is Elijah, she wasn’t aiming to chase trends—she wanted to build a genderless, minimalist fragrance house that focused on creating quality scents with intention. The brand was born in Australia and grew organically through word of mouth, TikTok clips, and the occasional shoutout from someone with serious influence.
Rather than relying on flashy branding or mainstream campaigns, Who is Elijah took a quiet, cool approach—and now it’s paying off. With clean aesthetics, unisex appeal, and a modern approach to scent, the brand is slowly becoming a favorite among perfume fans looking for something that doesn’t scream, but still speaks volumes.
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