In February 2026, researchers revealed they’ve developed new methods to recreate the actual fragrances used in ancient Egyptian mummification rituals, some dating back more than 3,500 years.

Valentine’s Day doesn’t come with one kind of love and neither should your perfume. Whether your story is romantic, bold, cozy, or completely unconventional, the right scent can capture it perfectly. Here’s how to find a Valentine’s fragrance that actually fits your love story without the pressure of committing to a full bottle.

YSL Libre Berry Crush is one of the newest additions to the Libre lineup, promising a juicier, fruit-forward take on the signature scent. But does it really stand apart, or does it settle back into familiar territory? Here’s a closer look at how it smells, how it wears, and what people are saying.

How did Dr. Squatch become the internet’s favorite soap? We break down their viral marketing, the Sydney Sweeney "Bathwater" collaboration, and why men’s grooming is booming.

Cold weather kills fragrance projection. Learn the "Winter Coat" layering hack to make your favorite floral and citrus scents last all day in January.

Is Replica Jazz Club worth the hype? We review the boozy, smoky comfort scent that defines modern winter fragrance. Read the full breakdown here.

Watch Madonna's stunning new campaign for Dolce & Gabbana's The One. We explore the 20th-anniversary spot and why celebrity fragrance partnerships are hotter than ever.

Buying perfume for Christmas is risky. We curated a list of safe, crowd-pleasing fragrances for every personality, from the Clean Minimalist to the Party Girl.

We compare Meghan Markle’s favorite Oribe Côte d’Azur against the iconic Dolce & Gabbana Light Blue. Find out which fresh fragrance wins the battle of the samples.

Here are 4 viral sample perfumes for stocking stuffers that are all under $10, from Creed to Baccarat Rouge.

Discover the affordable scent Meghan Markle swears by. We review Oribe Côte d’Azur, a fresh bergamot and sandalwood fragrance.

Thanksgiving isn’t just about turkey and pie—it’s about moments, memories, and yes, the right fragrance.

Cashmere perfumes capture the feeling of warmth, softness, and luxury. Explore what makes a fragrance “cashmere,” when to wear them, and three must-try scents that deliver cozy sophistication in every spritz.

Costco might not scream fashion, but behind those bulk deals are serious savings on luxury perfumes. Learn why this warehouse retailer has become a hidden gem for designer fragrances and where to find the best bargains.

Spicy perfumes bring warmth, sensuality, and boldness to any fragrance collection.

Discover the perfect perfume for your zodiac sign. From fiery Aries to dreamy Pisces, see which fragrance matches your star sign — and sample them today.

Discover the most romantic perfumes, from timeless classics to modern musks. Explore rose, vanilla, and skin-close scents with samples you can try today.

 In a popular thread, users revealed which perfumes get them the most compliments — not because of marketing hype, but because people genuinely noticed and loved the scent.  

Dime’s Dans Les Bois has quickly gained a reputation for being exactly that kind of scent — warm, woodsy, and comforting, yet accessible at just $25.

Kilian Paris Love, Don’t Be Shy is a cult favorite with candy-like sweetness and a hefty price tag. Discover how it smells, what the bottle looks like, and why sampling is key.