Byredo is a European luxury brand founded in Stockholm in 2006 by Ben Gorham. With no formal training in the field, Gorham, 31 years old, sought out the services of world renowned perfumers Olivia Giacobetti and Jerome Epinette, explaining his olfactory desires and letting them create the compositions. They have since created dozens of highly unique fragrances for the brand, including the Mojave Ghost, Rose of No Man's Land, and Bal d'Afrique. In addition to perfumes, Byredo has since expanded into leather goods, eyewear, beauty, and more.