Escentric Molecules owes its existence to an aroma-molecule that does not exist in nature. Iso E Super was created in a laboratory at IFF in 1973. It remained unknown outside the world of perfumery until the launch of Escentric Molecules, though its elusive presence hovers at relatively low concentrations in the background of many fragrances for both men and women. Among perfumers, it is prized for its velvety, cocooning effect. When Molecule 01 was launched by perfumer Geza Schoen in 2006, it became a cult phenomenon, hailed as the anti-fragrance fragrance and the scent of the 21st century. Schoen followed the first pair of fragrances, 01, with 02, 03, 04, and in 2020, a fifth pair, Escentric Molecules 05.
