Founded in 1988 by Belgian designer Martin Margiela, the Paris-based fashion house is synonymous with uniquely unconventional principles, and a philosophy in which deconstruction and heritage go hand in hand to create designs that showcase fashion as an art of meaning, rather than a cult of personality. Maison Margiela’s first fragrance, Replica, in partnership with L’Oreal was introduced in 2009 and remains an iconic best seller today with scents that resonate with everyone’s imagination. Irreverent names such as Lazy Sunday Morning and Jazz Club, re-transcribe the scents of our collective memory.
