The fragrance industry uses a lot of fancy names. Some bottles read Perfume, others read eau de toilette, or Cologne, or eau de parfum.
The fragrance name game’s confusing labeling isn’t as bizarre as it seems. Fragrance naming revolves around the concept of scent concentration. Let’s break this subject down, so you’re never confused again.
Eau de parfum vs. Perfume vs. eau de toilett Explained
Understanding the unique labeling of perfume names is essential in the buying process. I know you’ve likely gone about your perfume selection process for years without understanding this matter. That is OK. But after reading our breakdown, you’ll become a more sophisticated perfume buyer.
Concentration Is The Key Driver in Perfume Naming
To make a fragrance, one must combine ingredients, such as oils and alcohol. On a very basic level, the alcohol serves to balance the oils. More alcohol means less fragrance potency which means less application on skin needed. Alcohol dilutes perfume concentration.
The concentration level of a perfume is how we determine the label given.
The most concentrated formula is Perfume which is 15 to 30% of the oils and other fragrance drivers placed in alcohol. In Perfume, water isn’t used because, in the end, Perfume’s concentration aims high.
Eau de toilette is the leas concentrated formula at 10% or less.
Eau de parfum is above 10%, but typically not more than 15%.
Understanding what these labels mean gives us sophisticated insight into what we can expect from a specific fragrance. For example, a “perfume” will last longer and smell more potent. This could signal less application of a perfume is needed. And longevity calculates into the pricing of the fragrance. If a fragrance costs a lot but lasts all day, it might be more affordable than a cheaper fragrance that requires constant reapplication.
A perfume’s potent concentration means it is powerful and one should not overdo its application. Perfumes can last all day and beyond. A perfume is often a pricier purchase due to all I stated.
Eau de toilette is a lighter version of Perfume. Some people feel eau de toilette has a fresher, more natural scent. You’ll need to reapply it.
Eau de parfume is also a lighter version, but may come closer to lasting all day. You can also apply it to your clothes without fear of overwhelming a room.
Both eau de toilette and eau de parfume are less expensive than Perfume. But mostly choose a fragrance based on what you enjoy and what works for your situation. An eau de toilette is better for a venture to the pool than traditional Perfume.
Lastly, there’s Cologne.
Cologne is the weakest of all, with a concentration of around 5%. So Cologne has barely any lasting power, but it’s a lot cheaper to buy.
There is no right or wrong label in fragrances. You need to decide if you want a lighter scent, a longer-lasting scent, or something in between. We buy fragrances to support specific situations, such as dinners, outdoor events, happy hours, or a professional setting. Understanding how fragrance labels work helps us better decide.