Mastering the Art of Black Friday Perfume Shopping: In-Store and Online Strategies
Love it or hate it, Black Friday is upon us and more expansive than ever. Gone are the days of past where Black Friday was truly the day following Thanksgiving. Nope, now Black Friday is seemingly a month if not longer.
That aside, if you’re looking for perfume deals, there isn’t a better time of year. We’ve got our early holiday sale running on a number of popular, designer perfume samples. We intentionally didn’t call it “Black Friday.”
That said, you may want to branch out and find fragrance deals in stores and online. So what’s the best way forward? What are some solid Black Friday strategies?
The excitement of Black Friday perfume deals is in the air and its silage is undeniable (sorry, we couldn’t help ourselves).
But there are many challenges when it comes to Black Friday fragrance deals. Where to find these deals, whether in stores or online, is a big challenge in and of itself. Some websites compile all the best deals in one place, but that lends itself to a new issue which is, everyone knows. And when everyone knows, the products sell out. It doesn’t matter if the Black Friday fragrance deal is online or in a store, once everyone knows, everyone goes.
The purpose of our Black Friday strategy is to cut out this particular challenge and allow you to find that great deal early on.
Let’s figure this out.
Understanding Black Friday Deals in Perfumery
The Black Friday season signifies the beginning of big sales and offers on various luxury brands. This makes it an ideal time to go out and snag a luxury brand at an economical price. If you’ve been using our perfume samples, you may already have some big brands in mind that you don’t want to pay full price for.
Start by writing down a list of what you know you want. You won’t be tied to this list because the beauty of Black Friday deals is that you’ll likely run upon deals for products you didn’t realize you’d want. But it is nice to have a list compiled of those you know you want.
Types of Black Friday Fragrance Deals
Straight Discounts
This is a straightforward, no-BS, price reduction. There’s nothing complex or gimmicky here. Likely, major retailers such as Nordstroms will offer these.
Bundle Deals
Bundles are deals where you purchase one perfume, but they add on another product. Often, that other add on is a smaller bottled of a related perfume, or even the same perfume, or sometimes a lotion. It can be anything, but often it’s a product created under the brand of the main product you’re buying. So you often pay the same, but get more due to the add-ons.
Gift with Purchase
Many brands offer a free gift with a purchase over a certain amount. This isn’t the same as a bundle deal because these deals are based on the purchase price, not the product you are buying. And often, the “gift” doesn’t have to be a product made by the brand you’re buying.
Exclusive Releases
Many exclusive or limited-edition perfumes are released specifically for Black Friday. These may or may not be associated with price deals. The lure is often based on the idea that the product is limited which tends to attract fragrance collectors and enthusiasts.
Marketing Gimmicks to Be Aware of
Of course, retailers both online and in-store often find ways to create the illusion of a Black Friday fragrance deal. Here’s some you should be aware of.
“Up To” Pricing Trick
Retailers may advertise an “up to” percentage off, which may only apply to select items and not all the products. This makes it appear you’re getting some big deal when in actuality, you are barely getting anything off the full price. In many cases, you may be paying the full price.
Doorbusters and Limited Stock
Some deals are designed to draw customers in but often have super limited stock. Here’s how it works: The retailer advertises a crazy good deal on a perfume. Almost too good to be true. So you line up at the store. But the store only stocked a handful of this item. So it sells out. And the store hopes that you are in the buying mood and already in their store, so you’ll buy something else that’s not on sale.
Flash Sales and Time-Limited Offers
Retailers love to create urgency with time-limited and flash sales. This is an attempt to disarm the consumer of their rational senses which may consider whether or not to purchase the product. If you feel rushed, avoid.
How to Spot Genuine Black Friday Fragrance Deals
So how do you find authentic Black Friday fragrance deals?
Compare Prices
You need to understand which retailers are truly giving you the best deal. This is why it is important to not fall for the rush, or urgency plays. The retailer understands how their deal compares with the rest of the market. So they rush you. Because they know if you compare prices, you’ll find that their deal isn’t competitive. In many cases, you can simply Google the product. You are also welcome to search our fragrances and get an idea on pricing.
Research Historical Pricing
Don’t fall for smoke and mirrors, research what the product cost in the past. You’d be surprised by how many retailers put a big BLACK FRIDAY SALE on their products but the products are either the same prices as usual, or barely discounted. Be the smart, sophisticated consumer that understands the current market price. This is why it is a good idea to make a list of goal fragrances along with their current prices. When you find them online, you already know how good the deal is or isn’t. Make sure you are precise with your list items and add on details like bottle sizes and exclusive releases.
Read the Find Print
Read the fine print, folks. Be aware of the terms and conditions of the sale, such as non-returnable items or limited quantities. Look for the “catch.”
Final Notes
The coming weeks will feature a rush to nab Black Friday fragrance and perfume deals. Being prepared will help you navigate these deals and protect you from buying products that aren’t truly discounted. List out some fragrances you really want, know their prices, and be informed. Be leery of retailers trying to instill urgency in you. Remember, you can search our perfume site while standing in the store!