Perfume Launch on Everest: What We Know About Hawas Frost (and What to Sample While You Wait)
The Quick Spritz
- Kenz De Rasasi is launching a new fragrance, Hawas Frost, on Mount Everest on November 2, 2026.
- The Everest launch is part of a Guinness World Records attempt. The brand hasn't said which record. Clever marketing, huh?
- Four days later, on November 6, Hawas Frost gets a second reveal at the Burj Khalifa in Dubai.
- The notes, price, and release details haven't been made public yet. But we'll tell you what we do know.
- While you wait, the Hawas samples we already carry are a cheap and easy way to get to know the family.
A Perfume Launch at the Top of the World
Most perfume launches happen in a store. Rasasi is aiming a lot higher. Like, a lot higher.
According to NDTV Profit, Kenz De Rasasi plans to debut Hawas Frost on Mount Everest on November 2, 2026, as part of a Guinness World Records attempt.
The brand has been building up (light pun intended) the trip on its official Instagram account, @_rasasiofficial. One post said Kenz De Rasasi is "on its way to the top of the world," with a caption about a journey "through the ice, the wind and the thinnest air on Earth."
A fragrance called Frost, launched on one of the coldest places on the planet? Somebody in that marketing meeting had a very good day.
From Everest to the Burj Khalifa
The mountain is only the first stop. On November 6, Hawas Frost is scheduled for a big reveal at the Burj Khalifa in Dubai.
That's the world's highest mountain and one of its most famous buildings in less than a week. We see you up there, Rasasi.
What We Know About Hawas Frost So Far
Here's what's been reported:
- The name: Hawas Frost, from Kenz De Rasasi.
- The debut: November 2, 2026, on Mount Everest.
- The record attempt: A Guinness World Records attempt is part of the Everest launch.
- The second reveal: November 6, 2026, at the Burj Khalifa in Dubai.
And here's what hasn't been shared publicly yet:
- The notes: Rasasi hasn't released the notes for Hawas Frost. We don't know what it smells like, and we're not going to guess.
- The record and the event: The brand hasn't said which record it's going for or how the Everest launch will play out.
- Price and release date: We haven't seen a price or a store release date.
The name and the icy campaign point to a cool theme. Until the notes come out, that's all we've got. Hawas Frost isn't on MicroPerfumes right now, since it hasn't been released.
Meet the Hawas Family First
If Hawas Frost is on your radar, it helps to know the line it's joining. Back in March, we reviewed the warmest member of the family in our Hawas Elixir by Rasasi review. The short version: it's a rich, cozy, cold-weather scent with big performance for the price.
The line started with Hawas for Him and has grown to include names like Fire, Kobra, and Elixir. There's even a Hawas Ice already, which we don't carry right now. How Frost compares to Ice is anyone's guess until Rasasi shares more.
What to Sample While You Wait
All notes below come from our product pages. Sample prices are as of this writing.
1. Rasasi Hawas for Him: The One That Started It
Key notes: Aquatic freshness, bergamot, amberwood.
This is the original, and it's the fresh side of the family. If the "frost" in the name turns out to mean cool and fresh, this is a smart place to start. Try a Hawas for Him sample for $2.99.
2. Rasasi Hawas Black: Fresh With a Darker Edge
Key notes: Fresh aquatic notes, warm amber, spiced woods.
Hawas Black pairs fresh notes with amber and spice, which makes it an easy pick for November evenings. Try a Hawas Black sample for $2.99.
3. Rasasi Hawas Viper: The Bright One
Key notes: Citrus, marine notes, amberwood.
If you like your fresh scents with lots of citrus, give Viper a spin. Try a Hawas Viper sample for $2.99.
4. Rasasi Hawas Elixir: The Cozy One
This is the warm, sweet, bold end of the Hawas spectrum, so go easy on the sprays. Read our full review for the details, then try a Hawas Elixir sample for $2.99.
5. Paco Rabanne Invictus: The Comparison Everyone Makes
Key notes: Grapefruit, marine accords, bay leaf.
Hawas for Him gets compared to Invictus a lot. Spray one on each wrist and see if you can tell them apart by lunch. Try an Invictus sample for $2.99.
FAQ
When does Hawas Frost launch?
It debuts on Mount Everest on November 2, 2026. It's then set for a reveal at the Burj Khalifa in Dubai on November 6, 2026.
What does Hawas Frost smell like?
We don't know yet. Rasasi hasn't made the notes public.
Does MicroPerfumes sell Hawas Frost?
Not right now. It hasn't been released yet. You can sample other Hawas fragrances in the meantime.
Which Hawas should I sample first?
If you like fresh scents, start with Hawas for Him. If you like warm and sweet, start with Hawas Elixir.
Final Notes
What does Hawas Frost smell like? We don't know. Is the marketing on super high peaks cool marketing? We do think so. All we got right now is a bit of excitement. But when it finally does launch, we'll be one of the first to review.