MicroPerfumes Privacy Policy

Effective Date: July 28, 2026

1. Scope and Relationship to Other Notices

This Privacy Policy explains how Perfume Ventures, Inc. d/b/a MicroPerfumes ("MicroPerfumes," "we," "us," or "our") collects, uses, discloses, retains, and protects personal information through microperfumes.com, accounts, orders, customer support, email, advertising, analytics, promotions, rewards, reviews, affiliate programs, and related services that link to this Policy (collectively, the "Services").

Additional notices apply to California and U.S. State Privacy Rights, GDPR, UK GDPR, and European processing, and Mobile Messaging Program information. If an irreconcilable conflict concerns Program-specific processing, the Mobile Messaging Privacy Policy controls, subject to mandatory law.

Use of the Services does not by itself create consent where applicable law requires a separate opt-in. We provide notices and request consent when required.

2. Notice at Collection

The table summarizes categories we may collect, representative examples, sources, purposes, recipient categories, and retention criteria. It does not mean every item is collected about every person.

3. Information You Provide

We collect information you provide when you create an account, place or modify an order, pay, request delivery, return a product, use gift cards or rewards, submit a review, enter a contest or sweepstakes, complete a survey or research questionnaire, communicate with customer service, exercise a privacy or accessibility right, subscribe to email or mobile messages, or otherwise interact with us.

Please provide accurate and complete information and do not submit sensitive information that is not reasonably necessary. We may request information to verify identity, authorization, payment, account control, consent, fraud, or a request, as permitted by law.

4. Information Collected Automatically

When you visit the Website, we and our providers may automatically collect the domain from which you access the internet, IP address, date and time, referring URL, pages and products viewed, searches, clicks, session events, browser, device, operating system, language, screen information, identifiers, approximate location, and interactions with email, advertising, and messages.

We use this information to measure visits and traffic, understand how sections are used, attribute referrals and advertising, maintain and improve the Services, secure systems, detect fraud, personalize experiences, and administer affiliate relationships. Affiliate measurement providers, including Rakuten Advertising where used, may process referral and transaction information under contracts and their own notices.

5. Cookies and Similar Technologies

Cookies are small files placed on a browser or device. We and our providers use cookies, pixels, tags, web beacons, local storage, APIs, server-side events, SDKs, plugins, and similar technologies for essential operation, checkout, account sessions, preferences, security, analytics, attribution, personalization, advertising, affiliate measurement, social features, cart or checkout reminders, and consent management.

Most browsers accept cookies by default. You may use our privacy-choice tools and browser or device settings to block or delete cookies. If you disable necessary cookies or storage, portions of the Services may not function correctly. Choices are browser and device specific unless we can associate them with an account as required by law.

6. Do Not Track and Opt-Out Preference Signals

Traditional "Do Not Track" browser signals are not uniform and are not necessarily treated as a legally recognized opt-out preference signal. We do not respond to a generic Do Not Track signal unless applicable law requires it.

Where required, we process a qualifying opt-out preference signal, including Global Privacy Control, as an opt-out of sale or sharing for the browser or device, associated pseudonymous profile, and known consumer profile as required by law. The absence of a signal after a prior signal is not treated as consent to opt back in. Additional details are in the California and U.S. State Privacy Notice and our Your Privacy Choices page.

7. Sources of Personal Information

Sources include you; browsers and devices; Shopify and ecommerce providers; payment, delivery, fraud, identity, customer-support, email, mobile messaging, analytics, advertising, affiliate, social, loyalty, review, survey, referral, contest and promotion providers; public sources; parties involved in a transaction or dispute; and persons acting at your direction.

8. How We Use Personal Information

We may use personal information to:

• provide accounts, products, orders, payment, delivery, returns, refunds, store credit, gift cards, rewards, recommendations and support;
• authenticate users, protect credentials, secure systems, prevent fraud, investigate abuse, manage disputes and chargebacks, and protect people, property and rights;
• send transaction, account, policy, legal, security, recall, warranty, service, email marketing and mobile messages as permitted;
• personalize content, products, offers, recommendations, advertising and experiences;
• operate cookies, analytics, attribution, affiliate, social, advertising and consent-management programs;
• administer consent, unsubscribe, opt-out, do-not-call, suppression, privacy and accessibility requests;
• conduct surveys, contests, sweepstakes, research, reporting, forecasting, audits, quality assurance, training and service improvement;
• use automated tools and AI for support, recommendations, moderation, fraud prevention, analytics and content, subject to law;
• comply with law, respond to process, enforce agreements, collect amounts owed, and establish, exercise or defend claims; and
• evaluate or complete a merger, financing, acquisition, bankruptcy, reorganization or asset transaction.

9. How We Disclose Personal Information

We may disclose personal information to:

• service providers and contractors supporting ecommerce, cloud hosting, payment, fraud, delivery, customer service, email, mobile messaging, analytics, affiliate programs, advertising, loyalty, reviews, surveys, contests, security, accessibility and professional services;
• wireless carriers, aggregators, telecommunications and email providers;
• advertising, social, analytics, affiliate and measurement partners;
• banks, payment networks, insurers, auditors, accountants, attorneys, lenders and advisers;
• government, courts, law enforcement, regulators and parties where required or reasonably necessary for legal process, national security, fraud, safety, security, debt collection or rights protection;
• transaction parties and advisers in diligence, financing, reorganization, merger, sale, bankruptcy or similar events; and
• other parties at your direction, with consent, or as disclosed when collected.

We do not disclaim responsibility for our own statutory obligations merely because a provider processes information for us. Third parties acting independently may have separate notices and responsibilities.

10. Sale, Sharing, and Targeted Advertising

We do not sell personal information for money in the ordinary meaning of "sell." Privacy laws may define "sale," "sharing," or "targeted advertising" broadly to include disclosures of identifiers, internet activity, commercial information, approximate location, or inferences to advertising, social, analytics or affiliate partners.

You may opt out through our Your Privacy Choices / Do Not Sell or Share page or a recognized opt-out preference signal. We do not knowingly sell or share personal information of consumers under sixteen without required affirmative authorization.

11. Email Marketing and Opt-Out

If you subscribe or otherwise lawfully qualify, we use email, account, purchase, browsing, engagement and preference information to send and personalize promotional email. You may revoke consent or unsubscribe through the link in a promotional message or by contacting help@microperfumes.com. We retain restricted suppression records and may continue permitted transaction, account, security, legal, warranty and service messages.

12. Mobile Messaging

Mobile Program information is governed by our Mobile Messaging Privacy Policy, and participation is governed by the Mobile Messaging Terms and Conditions.

13. Rewards, Promotions, Contests, and Financial Incentives

Loyalty, referral, reward, discount, contest, sweepstakes and promotional programs may use identifiers, contact information, purchases, engagement, preferences, referrals and information you voluntarily provide. Applicable terms describe material conditions. Where a program constitutes a financial incentive or price or service difference under privacy law, we provide the required notice, good-faith value explanation and opt-in and allow withdrawal subject to program terms.

14. Reviews and User Content

We process reviews, ratings, photos, videos, comments and related profile or purchase information to publish, moderate, authenticate, analyze and promote content, subject to law and our Website Terms. Public content may be visible to others and may be shared through social or marketing channels consistent with the license you grant.

15. Automated Tools and Artificial Intelligence

We may use automated tools and AI to assist recommendations, personalization, search, support, fraud prevention, moderation, analytics and content. We do not intend to make a decision based solely on automated processing that produces legal or similarly significant effects unless we provide the notice, access, opt-out, human-review, contest and other rights required by law.

16. Aggregated and Deidentified Information

We may create, use and disclose aggregated or deidentified information for lawful purposes, including research, analytics, advertising measurement and service improvement. Where required, we maintain it in deidentified form and do not attempt reidentification except to test compliance or as permitted by law.

17. Security

We use administrative, technical and physical safeguards designed to protect personal information, including access controls, vendor management, monitoring and incident procedures appropriate to the information. No system or internet transmission is completely secure. Protect credentials and report suspected misuse. Nothing in this paragraph waives liability or rights that law does not permit us to waive.

18. Retention and Deletion

We retain information only as reasonably necessary and proportionate for the disclosed purposes, considering sensitivity, account and customer relationship, transaction, warranty, accounting, tax, fraud, security, consent, suppression, legal, regulatory, dispute and limitations requirements. We do not keep information longer than reasonably necessary, subject to law.

After deletion, unsubscribe or opt-out, we may retain minimal restricted request, identifier, consent, do-not-call and suppression records to honor choices, prevent unwanted communications, avoid re-importing data, document compliance, prevent fraud and establish or defend claims. A deletion request is subject to lawful exceptions described in the California and U.S. State Privacy Notice.

19. Children

The Services are not directed to children under thirteen, and accounts, purchases and marketing programs are intended for adults. We comply with the Children's Online Privacy Protection Act where applicable and do not knowingly collect a child's personal information without legally required authorization. Do not submit information for a child under thirteen. Contact support@perfumeventures.com if you believe a child submitted information improperly.

20. California Shine the Light

California Civil Code Section 1798.83 permits a California customer with an established business relationship to request certain information concerning personal information, if any, disclosed during the immediately preceding calendar year to third parties for those third parties' own direct-marketing purposes. A qualifying request may seek the categories disclosed and the names and addresses of the recipients.

You may submit one request per calendar year by emailing support@perfumeventures.com with the subject line "California Shine the Light Request" or by writing to Perfume Ventures, Inc. d/b/a MicroPerfumes, Attn: California Privacy Rights, 7811 Lemona Avenue, Van Nuys, California 91405. Include your name, California mailing address and the email associated with your account or transaction. We will respond within the period required by law.

Where permitted by Section 1798.83, we may instead satisfy applicable requirements by maintaining and disclosing a policy that permits customers to prevent disclosures to third parties for their own direct marketing through a cost-free choice mechanism.

21. Nevada Privacy Rights

Nevada Revised Statutes Chapter 603A permits a Nevada consumer to submit a verified request directing a covered operator not to make a sale, as defined by Nevada law, of covered information collected or to be collected about the consumer. Covered information may include name, address, email address, telephone number and identifiers that permit a specific person to be contacted.

Submit a Nevada request to support@perfumeventures.com with the subject line "Nevada Opt-Out Request." We may take reasonable steps to verify the request. We will respond within sixty days after receipt and may extend the response period by no more than thirty days when reasonably necessary, with notice, as provided by Nevada law. This Nevada right applies independently of the broader sale, sharing and targeted-advertising rights described in our State Privacy Notice.

22. U.S. State Privacy Rights

Depending on your residence and whether a law applies to us and the processing, rights may include access, confirmation, knowledge of categories, sources, purposes and recipients, correction, deletion, portability, opt-out of sale, sharing, targeted advertising, covered automated decision-making or certain profiling, limitation of sensitive-data use, consent withdrawal, appeal and nondiscrimination.

See the California and U.S. State Privacy Notice for detailed procedures, exceptions, verification, authorized-agent rules, response timing and the request form. You do not need to create an account to submit a request. We use verification information only to process, secure and document the request.

23. Authorized Agents and Verification

Where permitted, an authorized agent may submit a request. We may require proof of authorization and direct identity or authorization confirmation. Verification is proportionate to the request, sensitivity and risk. We do not require identity verification for an opt-out of sale or sharing or a sensitive-information limitation request beyond information reasonably necessary to identify and process it.

24. International Processing

We are based in the United States and may process information in the United States and other countries. Where required, we use lawful transfer mechanisms and safeguards. Review the GDPR, UK GDPR, and European Privacy Notice.

25. Third-Party Services and Links

Third-party sites, apps, payment services, affiliate networks, social platforms, advertising networks and integrations may collect information independently and have separate practices. This Policy does not govern information they collect for their own purposes. Review their notices before submitting information.

26. Changes to This Policy

We may update this Policy prospectively, change the effective date, and provide additional notice or obtain consent where required. A change will not be used to avoid notice or consent obligations applicable to information previously collected. Historical versions may be retained to document the notice applicable at a particular time.

27. Contact and Request Routing

Perfume Ventures, Inc. d/b/a MicroPerfumes
7811 Lemona Avenue
Van Nuys, California 91405
United States

Privacy requests: support@perfumeventures.com
Customer, email and mobile support: help@microperfumes.com
Telephone: 1-888-981-6349

You may submit a privacy request or clear marketing opt-out to either listed email address. We will process a valid request in accordance with this Policy and law and may contact you for information reasonably necessary to identify the relevant account, profile or communication channel.

California and U.S. State Privacy Notice

Effective Date: July 28, 2026

1. Scope

This notice supplements the MicroPerfumes Privacy Policy and applies to residents of California and other U.S. states whose comprehensive privacy laws apply to our processing. Rights, definitions, exceptions, verification, response periods and appeals vary by state. A disclosure that a category "may" be collected or disclosed does not mean it is collected about every consumer.

2. Categories Collected During the Preceding Twelve Months

The following table describes statutory categories addressed by this notice. "No" means we do not intentionally collect the category as a standard business practice, although a consumer may voluntarily include unexpected information in a free-text support communication.

3. Purposes, Proportionality, and Retention

We collect, use, retain and disclose personal information for the purposes stated in the Privacy Policy and this notice. We limit collection, use, retention and sharing to what is reasonably necessary and proportionate for disclosed purposes or compatible purposes reasonably expected by consumers, subject to consent where required.

Retention depends on the customer relationship, transactions, warranties, accounting, tax, fraud, security, consent, suppression, legal compliance, disputes and limitations periods. We do not retain a category longer than reasonably necessary and proportionate, subject to law.

4. Sources and Business-Purpose Disclosure

Sources include consumers, devices, ecommerce, payment, delivery, fraud, support, email, mobile messaging, analytics, advertising, affiliate, social, loyalty, review, survey, referral and promotion providers, public sources and parties acting at a consumer's direction.

We may disclose the categories above to service providers and contractors supporting ecommerce, payment, fraud prevention, delivery, support, hosting, email, mobile messaging, analytics, advertising, affiliate programs, loyalty, reviews, security, accessibility and professional services; and to authorities, transaction parties and others described in the Privacy Policy.

5. Sale, Sharing, and Targeted Advertising

We do not sell personal information for money in the ordinary meaning of "sell." During the preceding twelve months, we may have sold or shared identifiers, commercial information, internet activity, approximate location and inferences to advertising, social, affiliate and analytics partners as those terms are broadly defined, including for cross-context behavioral or targeted advertising.

We do not knowingly sell or share personal information of consumers under sixteen without required affirmative authorization. We do not use or disclose sensitive personal information for purposes requiring a right to limit unless we provide the required notice and method.

6. Rights

Subject to applicable law, exceptions and verification, rights may include:

• confirming whether we process personal information and knowing categories, sources, purposes and recipient categories;
• accessing specific pieces of personal information and, where applicable, information maintained beyond the preceding twelve months;
• accessing information about covered automated decision-making used with respect to you;
• correcting inaccurate personal information;
• deleting personal information;
• obtaining a portable and, where technically feasible, readily usable copy;
• opting out of sale, sharing, targeted advertising, covered automated decision-making or certain profiling;
• limiting certain sensitive personal-information uses or disclosures;
• withdrawing consent where processing depends on consent;
• appealing a denied request where the applicable law provides an appeal; and
• receiving nondiscriminatory treatment for exercising a right.

You are generally entitled to make a request without creating an account. California requests to know may cover personal information collected on or after January 1, 2022, unless providing information beyond the preceding twelve months would be impossible, involve disproportionate effort or is not required by law. We will explain a lawful limitation.

7. Opt-Out Preference Signals and Your Privacy Choices

Use our Your Privacy Choices / Do Not Sell or Share page to submit an opt-out. Where required, a qualifying opt-out preference signal such as Global Privacy Control is treated as an opt-out for the browser or device, associated pseudonymous profile and known consumer profile. We do not require additional information for a browser or device-level request, although you may voluntarily provide information to extend it to offline activity or another profile.

Where required, the Website will display whether a qualifying signal was honored. We will not use a dark pattern or require more steps to opt out than to opt in.

8. Deletion and Lawful Exceptions

We may deny or limit deletion to the extent personal information is reasonably necessary and permitted to:

• complete the transaction for which it was collected, provide a requested good or service, perform a contract, administer a warranty, recall or product safety matter, or reasonably anticipate and complete the ongoing relationship;
• help ensure security and integrity, prevent, detect or investigate malicious, deceptive, fraudulent or illegal activity, or prosecute responsible persons;
• debug to identify and repair errors that impair intended functionality;
• exercise free speech, ensure another consumer's exercise of free speech or exercise another right provided by law;
• comply with the California Electronic Communications Privacy Act or another legal obligation;
• engage in public or peer-reviewed scientific, historical or statistical research in the public interest that complies with applicable ethics and law, where deletion may seriously impair the research and informed consent was provided where required;
• enable solely internal uses reasonably aligned with expectations based on the relationship and compatible with the context in which the information was provided;
• comply with a legal obligation, preserve evidence, resolve disputes or establish, exercise or defend legal claims; or
• retain a restricted request, identifier, do-not-call, unsubscribe or suppression record to ensure information remains deleted or communications remain suppressed.

If an exception applies, we will use retained information only for the permitted purpose and will explain the denial or limitation as required.

9. Request Records and Suppression

We retain a restricted record of privacy requests and responses for the period required by law and may retain the minimum telephone number, email address, request history and suppression status reasonably necessary to honor do-not-call and unsubscribe obligations, prevent unintended marketing, avoid re-importing information, document compliance and establish or defend claims. Retained information is not used for an unrelated purpose.

10. Sensitive Personal Information

We use sensitive personal information only for purposes reasonably necessary and proportionate to provide requested services, process payment, maintain account access, ensure security and integrity, prevent fraud, provide support, comply with law or another permitted purpose. Where use triggers a right to limit, we provide the required method.

11. Rewards and Financial Incentives

Rewards, loyalty, referral, discount and promotional programs may provide benefits involving identifiers, contact information, purchases, engagement and preferences. Applicable terms describe material conditions. Where a program is a financial incentive or price or service difference, participation is voluntary, a notice of financial incentive is provided, and withdrawal is permitted subject to terms. A good-faith estimate of value may consider revenue, expenses, program benefits and the value of information associated with participating consumers.

12. Requests, Verification, Agents, Timing, Fees, and Appeals

Submit a request through the form below, email support@perfumeventures.com, call 1-888-981-6349, or use another method we make available. We may verify identity using account, order, contact or other reasonable information and use verification information only to process, secure and document the request.

An authorized agent may act where permitted. We may require signed permission, proof of authority and direct confirmation. For an opt-out request, an agent may use a qualifying preference signal or provide proof of authorization as permitted by law.

Requests to opt out of sale, sharing, targeted advertising or covered automated decision-making and requests to limit sensitive personal information are not subject to identity verification beyond information reasonably necessary to identify and process the request. We will not require an account or additional information when we can complete the request without it.

For California requests to delete, correct, know, access covered automated decision-making or appeal a covered automated-decision response, when applicable, we will confirm receipt within ten business days and respond no later than forty-five calendar days after receipt. If reasonably necessary, we may extend the response period by up to forty-five additional calendar days and will provide notice and an explanation. California opt-out and limit requests will be processed as soon as feasibly possible and no later than the maximum period permitted by law. Requests under other state laws will be handled within the applicable periods.

We generally provide information without charge. We may charge a reasonable fee or deny a request only where permitted, including where requests are manifestly unfounded, excessive, repetitive or technically infeasible, and will provide the explanation required by law.

If your state provides an appeal right, select the appeal option or email us with the prior request and decision. We will respond within the period required by the applicable law and provide information about contacting the appropriate regulator where required.

13. Accessibility

For alternate access or assistance with this notice or a request, email help@microperfumes.com, call 1-888-981-6349, or write to the address below.

14. California Shine the Light and Nevada Rights

California Shine the Light and Nevada opt-out rights are described in Sections 20 and 21 of our general Privacy Policy. Those rights may apply independently of comprehensive state privacy laws.

15. Privacy Request Form

GDPR, UK GDPR, and European Privacy Notice

Effective Date: July 28, 2026

1. Scope and Definitions

This notice applies when processing by Perfume Ventures, Inc. d/b/a MicroPerfumes is subject to the EU General Data Protection Regulation ("EU GDPR"), the United Kingdom GDPR ("UK GDPR"), the Swiss Federal Act on Data Protection, or implementing law. It supplements the Privacy Policy.

"Personal data" means information relating to an identified or identifiable natural person. "Processing" includes collection, use, organization, storage, disclosure, alteration, restriction, erasure and destruction. "Controller" means the party that determines purposes and means of processing; "processor" means a party processing personal data for a controller.

Publication of this notice does not by itself concede that every interaction falls within European territorial scope. Applicability depends on establishment, offering goods or services, monitoring behavior and other facts under applicable law.

2. Controller and Contact

Perfume Ventures, Inc. d/b/a MicroPerfumes
7811 Lemona Avenue
Van Nuys, California 91405
United States

Privacy contact: support@perfumeventures.com
Customer and mobile support: help@microperfumes.com

3. Personal Data and Sources

We may process identifiers, contact, account, transaction, payment-token, commercial, Website, cookie, device, interaction, approximate-location, communication, support, review, survey, contest, marketing-preference, consent, fraud, security and inference data. Sources include you; devices; Shopify; payment, delivery, fraud, support, email, mobile messaging, analytics, advertising, affiliate, social, review, loyalty, survey, referral and promotion providers; public sources; and parties acting at your direction.

4. Purposes and Legal Bases

Where we rely on legitimate interests, we consider purpose, necessity, reasonable expectations, safeguards and impact on individuals. You may request information about a relevant balancing assessment. Where we rely on consent, you may withdraw it at any time without affecting prior lawful processing.

5. Data Required for a Contract or by Law

Some personal data is required to create an account, process payment, fulfill an order, prevent fraud, respond to a request or comply with law. Failure to provide it may prevent the requested transaction or service. Optional marketing, survey, review, contest and preference information is identified as optional where required.

6. Cookies, Tracking, and Electronic Marketing

Necessary technologies support operation, security, checkout and preferences. Subject to law and consent tools, analytics, advertising, affiliate, social and personalization technologies may also operate. Manage choices through the cookie interface and browser or device settings. Non-essential cookies or similar technologies are used only with consent where required.

You may object to direct marketing at any time. Unsubscribe from promotional email through the message link. Mobile marketing is governed by the Mobile Messaging Terms and Conditions and Mobile Messaging Privacy Policy. Transaction, account, security, legal and service messages may continue where permitted.

7. Recipients and Roles

We may disclose personal data to providers supporting ecommerce, payment, fraud, delivery, hosting, support, email, mobile messaging, analytics, advertising, affiliate programs, loyalty, reviews, surveys, security, accessibility and professional services; transaction parties; authorities; and parties at your direction.

Providers acting as processors are contractually restricted as required. Payment providers, carriers, social platforms, advertising partners, affiliate networks and other recipients may act as independent controllers for their own purposes and provide separate notices.

8. International Transfers

We are located in the United States, and personal data may be transferred to countries without an adequacy decision. Where required, we rely on European Commission Standard Contractual Clauses, the UK International Data Transfer Addendum or International Data Transfer Agreement, adequacy decisions, binding corporate rules, approved certifications, statutory derogations or another lawful mechanism and use supplementary safeguards appropriate to the transfer risk.

You may contact us for information about the applicable transfer safeguard and, where required, a copy subject to redaction of confidential information.

9. Retention and Deletion

We retain data only as reasonably necessary for disclosed purposes, considering contracts, transactions, warranties, accounting, tax, fraud, security, consent, suppression, law, disputes and limitations periods. We may retain minimal opt-out and request records to prevent future marketing and document compliance.

When retention is no longer necessary, we delete, anonymize or securely isolate data, subject to backups and lawful exceptions. Backup copies may remain until overwritten under ordinary cycles and are protected from ordinary use.

10. Your Rights

Subject to conditions and exceptions, you may have rights to:

• obtain confirmation of processing and access to personal data and required information;
• correct inaccurate and complete incomplete data;
• request erasure, including where data is no longer necessary, consent is withdrawn and no other basis applies, or processing is unlawful;
• restrict processing in specified circumstances;
• object to processing based on legitimate interests and at any time to direct marketing and related profiling;
• receive data you provided in a structured, commonly used, machine-readable format and transmit it to another controller where technically feasible;
• withdraw consent at any time;
• not be subject to certain decisions based solely on automated processing that produce legal or similarly significant effects, and obtain human intervention, express a point of view and contest the decision where applicable;
• complain to a supervisory authority; and
• exercise another right provided by applicable EU, UK or Swiss law.

Submit requests to support@perfumeventures.com. We may verify identity and authority. We generally respond within one month, subject to a permitted extension of up to two additional months based on complexity and number of requests, with notice. Requests are generally free, but a reasonable fee or refusal may apply to manifestly unfounded or excessive requests.

11. Automated Decision-Making and Profiling

Automated tools may assist fraud prevention, recommendations, personalization, support, moderation and operations. We do not intend to make a solely automated decision producing legal or similarly significant effects unless we provide required information about the logic and consequences, a lawful basis, safeguards, human intervention and contest rights.

12. Children

The Services are not directed to children under thirteen, and accounts, purchases and marketing programs are intended for adults. Where local law requires parental authorization for a child's consent, do not submit the child's personal data without it. Contact us if you believe a child submitted information improperly.

13. Security and Personal-Data Breaches

We use administrative, technical and organizational safeguards designed for the nature and risk of processing, including access controls, vendor oversight, security monitoring and incident procedures. No system is completely secure. We assess and notify reportable personal-data breaches to authorities and affected individuals as required.

14. Supervisory Complaints

You may complain to the supervisory authority where you live, work or where an alleged violation occurred. UK complaints may be submitted to the Information Commissioner's Office, and Swiss complaints to the Federal Data Protection and Information Commissioner. We encourage contacting us first but do not require it.

15. EEA, UK, and Swiss Representatives

If applicable law requires appointment of an EEA, UK or Swiss representative, we will publish or otherwise make the representative's current contact information available as required. Contact support@perfumeventures.com for current information. This does not limit your right to contact a supervisory authority.

16. Changes

We may update this notice prospectively, revise the effective date and provide additional notice or obtain consent where required. A change does not retroactively create a lawful basis or eliminate an accrued right.

17. Contact

Questions, objections and rights requests may be submitted to support@perfumeventures.com or mailed to Perfume Ventures, Inc. d/b/a MicroPerfumes, Attn: Privacy, 7811 Lemona Avenue, Van Nuys, California 91405, United States.

MicroPerfumes Mobile Messaging Privacy Policy

Last Updated: July 28, 2026

Perfume Ventures, Inc. d/b/a MicroPerfumes ("MicroPerfumes," "we," "us," or "our") respects your privacy. This Mobile Messaging Privacy Policy ("Mobile Privacy Policy") explains how we collect, use, disclose, retain, and protect information in connection with our mobile messaging program (the "Program").

1. Scope and Relationship to Other Notices

This Mobile Privacy Policy supplements our general Privacy Policy, California and U.S. State Privacy Notice, and GDPR, UK GDPR, and European Privacy Notice. Those notices, including their provisions concerning cookies, analytics, disclosures, privacy rights, security, retention, legal requests, and international processing, continue to apply to broader processing and are incorporated here by reference.

If there is an irreconcilable conflict concerning information used specifically to operate the Program, this Mobile Privacy Policy controls, subject to non-waivable law. Program participation is also governed by the Mobile Messaging Terms and Conditions.

2. Changes

We may update this Mobile Privacy Policy prospectively. We will post the updated version, revise the "Last Updated" date, and provide additional notice or obtain consent if required. Continued use alone does not create consent where applicable law requires a separate opt-in. The version in effect when information was collected may remain relevant to the original collection and use.

3. Information We Collect

Depending on enrollment, use, and interaction, we may collect:

• Contact and Account Information. Mobile number, name, email, customer or account identifiers, billing or shipping information, and messaging preferences.
• Consent and Preference Records. Date, time, source, method, jurisdiction, disclosure and terms presented, electronic signature, one-time passcode or verification records, IP address, browser, device, form, page, URL, campaign and opt-out, revocation, do-not-call and suppression status.
• Messaging Activity and Content. Messages sent and received, content and timestamps, delivery and failure status, carrier and routing information, replies, HELP and STOP or other keyword events, confirmations, clarification messages, customer-support communications, and link interactions.
• Commercial, Cart, Checkout, and Browsing Information. Purchases, orders, products viewed, items added to cart, checkout activity, offers or codes, account activity, and information collected through cookies, pixels, web beacons, plugins, session storage, SDKs or similar technologies.
• Device, Network, and Approximate Location. Carrier, device type, operating system, browser, IP address, telephone area code, platform time zone, and approximate location or time-zone information inferred from those sources or account, billing, or shipping information.
• Support, Verification, and Fraud Information. Information in support, dispute, privacy, fraud, wrong-number, reassignment, or legal requests and records used to verify identity, authority over a number, consent, revocation, or Program integrity.
• Surveys, Contests, Sweepstakes, and Research. Contact information, responses, preferences, demographic information you voluntarily provide, entries, eligibility, and prize-fulfillment information associated with a Program survey, contest, sweepstakes, research study, or questionnaire.

4. Sources

We collect Program information directly from you when you provide a number, check a consent box, submit a form, text a keyword, complete verification, reply, contact support, place an order, or participate in a survey or promotion; automatically from the Website, accounts, cookies, pixels, plugins, web beacons and session data; from current, former, and successor messaging providers, including Klaviyo and providers that supported historical Program activity; from wireless carriers, aggregators, telecommunications, ecommerce, support, fraud, analytics and verification providers; and from lawful public, commercial or internal sources used to validate a number, identify reassignment or fraud, comply with law or protect the Program.

5. How We Use Information

We may use Program information to:

• enroll, administer, operate, route, deliver, personalize, maintain and support the Program;
• send recurring marketing and promotional messages, including offers, product announcements, recommendations, surveys, cart, checkout, browse, back-in-stock and price reminders, within the consent provided;
• send separately requested or authorized non-marketing order, account, payment, security, delivery and support communications;
• record and verify consent, identify the disclosure and terms associated with consent, process opt-outs and revocations, maintain internal do-not-call and suppression records, prevent messages after a valid request and document re-enrollment;
• identify or authenticate a subscriber or device, validate a number, detect reassignment, prevent list bombing, spoofing, fraudulent enrollment, manipulation, abuse, security incidents and unlawful conduct;
• administer surveys, contests, sweepstakes, research and questionnaires;
• provide support, troubleshoot delivery, investigate complaints, respond to wrong-number requests, collect amounts owed, enforce terms, comply with legal, regulatory, carrier and contractual requirements, and establish or defend claims;
• analyze engagement and performance, attribute conversions, test and improve messages and customer experience, and conduct internal analytics; and
• use generative AI or other automated tools to help develop, personalize, translate, test or optimize content, subject to the Mobile Messaging Terms and law.

6. Cookies, Cart, Checkout, and Browse Reminders

If reminders are included in the Program and disclosed when you consent, our Website and providers may use cookies, pixels, plugins, web beacons, session data, account activity and similar technologies to associate browsing, cart or checkout activity with your mobile number or profile, determine when activity appears incomplete or abandoned, send an authorized reminder and measure performance. Additional opt-in or double-verification procedures will be used where required.

7. Aggregated and Deidentified Information

We may generate aggregated or deidentified information from Program data and use or disclose it for lawful analytics, research, advertising measurement, service improvement, promotional partnerships or sponsorships. Where required, we maintain it in deidentified form and do not attempt reidentification except to test compliance or as permitted by law.

8. How We Disclose Information

We may disclose Program information to:

• Service Providers. Current, former and successor messaging providers, including Klaviyo and providers that supported historical activity; wireless carriers; aggregators; telecommunications and routing providers; cloud, hosting, security, ecommerce, support, analytics, fraud, verification, survey, contest, consulting and professional providers.
• Wireless Device and Fraud Verification. Carriers and verification providers to identify you or a device, confirm a number, deliver passcodes, detect reassignment and prevent fraud or abuse.
• Legal, Regulatory, Safety, Collections, and Rights Protection. Authorities, courts, regulators, carriers and other parties to comply with law, legal process, national-security requests, audits or inquiries; collect amounts owed; investigate fraud, abuse or security; protect rights, property or safety; enforce policies or contracts; or establish, exercise or defend claims.
• Business Transactions. Parties and advisers in an actual or proposed merger, acquisition, financing, reorganization, asset sale, bankruptcy, receivership or similar transaction, subject to law and continuing mobile-data restrictions.
• At Your Direction or With Consent. Parties when you direct us, request a service requiring disclosure or separately consent.

9. Accurate Information and Number Authority

When you provide information in connection with the Program, you agree to provide materially accurate, complete and current information and not to use a false or misleading name or a name or number you are not authorized to use. We may refuse or suspend Program access, investigate, preserve evidence and pursue remedies permitted by law if information is materially false, inaccurate, incomplete, unauthorized or used for fraud or abuse. This does not limit a good-faith exercise of privacy, consent-revocation or statutory rights.

10. Choices, Controls, and Opt-Out

You may revoke consent to Program marketing at any time by replying STOP, END, CANCEL, REVOKE, OPT OUT, UNSUBSCRIBE, or QUIT to a Program message or by another reasonable method that clearly communicates the request, including emailing help@microperfumes.com and identifying the number.

Recognized keyword requests are generally processed automatically. Other valid requests are honored within a reasonable time and no later than ten business days, unless a shorter period applies. You may receive one non-marketing confirmation or, if multiple message categories make a request reasonably unclear, one prompt clarification message. No clarification delays an otherwise clear revocation. If you do not respond, we treat the revocation as applying to all consent-required Program calls or texts unless the request clearly identifies a narrower scope.

After processing, we do not send additional Program marketing unless you provide new prior express written consent. Separately requested or authorized non-marketing messages may continue where permitted. Re-enrollment after a carrier-level STOP may require START or UNSTOP.

11. Customer Care

For Program problems, support or privacy requests, reply HELP, email help@microperfumes.com, or visit support.microperfumes.com.

12. Retention and Suppression

We retain Program information as reasonably necessary to operate the Program, comply with legal and contractual obligations, document consent, honor opt-outs, maintain suppression and internal do-not-call records, resolve disputes and establish or defend claims. Consent records may be retained through the applicable limitations period and a reasonable period thereafter. A valid internal do-not-call or opt-out suppression record is retained for at least five years from the request, or longer when reasonably necessary to keep the number suppressed, document compliance, comply with law or establish or defend claims.

A privacy deletion request does not require deletion of the minimum mobile number and opt-out status needed for an internal do-not-call or suppression list when retention is reasonably necessary and permitted to prevent future unintended messages, document compliance or establish or defend claims.

13. Supplemental U.S. State Privacy Information

Depending on where you live, you may have rights to know, access, correct, delete, obtain portability, opt out of sale, sharing, targeted advertising or covered automated decision-making, limit certain sensitive processing, appeal and receive nondiscriminatory treatment. We do not sell Program opt-in data for money or knowingly sell or share personal information of minors under sixteen without required authorization. Submit requests through the California and U.S. State Privacy Notice, email support@perfumeventures.com, or call 1-888-981-6349. Authorized-agent and verification rules are described in the State Notice.

14. Security and Children

We use reasonable administrative, technical and physical safeguards designed to protect Program information. No transmission or storage method is completely secure, and we cannot guarantee absolute security.

The Program is intended for adults and is not directed to persons under eighteen. We do not knowingly enroll a person under eighteen. Contact us if you believe a minor provided a mobile number.

15. Contact

Perfume Ventures, Inc. d/b/a MicroPerfumes
7811 Lemona Avenue
Van Nuys, California 91405
United States

Email: help@microperfumes.com
Privacy email: support@perfumeventures.com
Telephone: 1-888-981-6349